About Us

The Optimum of Affordable Fashion

Eristona.com, founded in March 2014, is the veritable go-to online portal for the most stunning pieces of statement, artificial and costume jewellery. Based in New Delhi, this online store offers a wide range of Designer Costume Jewellery and Fashion Accessories for beautiful girls and womens with exquisite designs like Necklaces, Earrings, Bangles, Bracelets, Rings, Flash Tattoos, Headgears and Scarves. Apart from this, the website also features a category called the ‘Golden Stone Collection’ which offers real stone jewellery. It indulges its buyers with various simple and statement pieces that are chic, gorgeous and elegant all at once. Eristona’s brand proposition is to provide patrons with fashionable ornaments that are a perfect blend of value for money and superlative quality.  

The website is absolutely user-friendly and allows the buyers to browse through hassle-free. Each category is further divided into sub-categories which make it easier for the customer to identify the link to the kind jewellery they wish to buy. The comprehensive range of collection of Chunky Costume Jewellery, Handmade Jewellery, Trendy Fashion Jewellery, International Jewellery, Layering Jewellery, Fashion Accessories, ScarvesFlash Tattoos at very affordable prices and great sale offers & discounts also ensures that there is something for everyone. Each ornament epitomizes the latest trends along with exuding feminine grace and stylish panache. Presentability is one of the core focus areas of the Eristona brand with products that are packaged very tastefully to please the customer right from the onset.

Offering a wide range of variety with a pan-India presence, the website targets fashionable women across the age groups of 13 to 60. Giving its services a personal touch, the company reaches out to its users through calls or e-mails to confirm that they get what they wish for. It also encourages them to give reviews and testimonials so that the website can bring in more products to cater to the specific demands of its consumers.

With a team of young and dynamic professionals, it aims at becoming the household name in fashion jewellery in India. Eristona also plans to venture into the international market soon and envisions being the ultimate global destination for fashion jewellery. 

Shagun Chadha

Shagun Chadha is the CEO of Eristona where she seamlessly overlooks all creative as well as executive operations. With his innate flair for fashion, she heads the design team by forecasting trends and buying products accordingly.  She also steers the day-to-day operations, manages employee functions, plans the website’s layout and helms the brand presence in important exhibitions across the country.

Shagun incepted the idea of Eristona as an interactive space where patrons could read about the latest in fashion trends and buy what they like. From its birth as a small concept, she has maneuvered the company’s growth as a leading web portal selling the most stellar jewellery pieces pan-India.  

Going forward, Shagun wants to take the Eristona label into the global market and firmly establish its position as the most sought-after international destination for statement, imitation and costume jewellery,handmade jewellery pieces. pieces. Her focus is on building a name that is a hallmark of cost-effective yet high-quality products.